Campaign concept: a woman applies serum beside a ROJI bottle partly filled with translucent amber serum
Campaign concept
Packaging concept: a ROJI bottle partly filled with amber serum beside a ceramic tea bowl on a wooden veranda
Packaging concept

Application

Concept imagery. Packaging is still in development.

Japanese ingredients · Our first serum

HojichaSerum

Planned price$68

We’re building our first serum on hojicha distilled in Japan. In place of added water, the formula starts with the tea.

The only scent we want is the roasted leaf itself.

Formula intent

  • Hojicha distillate base
  • No added water
  • No added fragrance
Join the launch list

Free to join. No payment or commitment.

Estimated shipping: Q2 2027 · April–June

Packaging concept: a ROJI bottle partly filled with amber serum and a matching cream carton in a sunlit tea garden
Packaging concept

Our story

The garden path.

Roji is the garden path to a tea house, walked slowly so you arrive composed. We named the house after it because that is how we want to make things: one Japanese ingredient at a time, with all of it on the label.

We begin with hojicha, green tea roasted over heat until its bitterness gives way to warmth. Distilled in Japan, it becomes the base we’re building our first serum on.

We’re designing it without added water — the tea takes its place — and without added fragrance, so the scent comes from the roasted leaf itself.

We plan to make it in small, dated batches, traced from leaf to bottle, because an ingredient is only worth building around if you can say exactly where it came from.

Roasted hojicha leaves and stems on dark stone
Hojicha · Japanese roasted green tea
Formula & development

We’re developing a lightweight facial serum for daily use, with hojicha distillate as the base. Our goals are hydration, a finish without stickiness, and skin that feels soft and comfortable.

The formula, maker and packaging are still being developed. We’re planning a 30 ml bottle and will share the final ingredient list, testing and product details before release.

From leaf to distillate

Tea, in place of water.

Many serums are built on water. We’re building ours on hojicha distillate instead. This is how that distillate comes to be.

  1. 01

    Leaf

    Hojicha begins as Japanese green tea, often from later harvests and often including the stems.

  2. 02

    Roast

    The tea is roasted over high heat until it turns reddish-brown. The grassy edge fades, and a toasted warmth takes its place.

  3. 03

    Distill

    Steam is passed through the roasted tea, then cooled and collected as a clear distillate that carries the tea’s aroma.

  4. 04

    Formulate

    We’re designing the serum around that distillate, in place of added water, with nothing added for fragrance.

We’ll share the source, tea type and method of distillation once they’re confirmed.

Development

Where we are.

The serum is early in development. Here is the path from brief to first batch, and where we are on it.

  1. Now

    Formula brief & maker

    Defining the formula around hojicha distillate and choosing a small-batch maker in Japan.

  2. Next

    Samples

    Refining early samples for texture, finish and scent.

  3. Before launch

    Testing

    Stability, preservation and safety testing on the finished formula.

  4. Est. Q2 2027

    First batch

    A small, dated first batch. The launch list hears first.

Questions

Good to know.

Anything else? Email hello@rojiskin.com.

When will it ship?

Estimated shipping is Q2 2027 — April to June. The serum is still in development, and we’ll keep the launch list posted as timing is confirmed.

How much will it cost?

The planned price is $68. We’ll confirm the final price before orders open.

What does joining the launch list mean?

You’ll receive development updates and first-release news by email. Joining is free, with no payment and no commitment to place an order. You can unsubscribe anytime.

What does “no added water” mean?

We’re designing the formula around hojicha distillate instead of adding purified water as the base. The distillate itself is water-based; this does not mean the serum is water-free. We’ll publish the full ingredient list before release.

Is it fragrance-free?

We’re developing the serum without added fragrance or essential oils. Any scent would come from the roasted tea distillate itself. We’ll confirm the final formula before release.

Will it suit sensitive skin?

We can’t confirm suitability until the formula and testing are complete. We’ll share the full ingredient list and suitability guidance before release.

Where will it be made?

We plan to make the serum in Japan. We’re currently defining the formula and choosing a small-batch maker.

Where will you ship?

We plan to launch in the United States first. We’ll confirm shipping destinations before orders open.

The serum launch list

Be first to hear.

Leave your email for development updates and news of our first hojicha serum, planned at $68. Joining is free and doesn’t commit you to an order.

Estimated shipping: Q2 2027
April–June 2027. We’ll keep you posted as timing is confirmed.

By joining, you agree to receive ROJI development updates and launch news. Unsubscribe anytime, or email hello@rojiskin.com. Privacy

01 / 02